TikTok and the other feeds, done honestly
TikTok rewards ads that look like TikTok. That usually means creators. We brief them, pay them, disclose them, and boost posts only when the person who made them has said yes in writing.
Included in every tierUGC from$250a video
Spark Ads and UGC
Spark Ads run an existing organic post as an ad, under the original account. They tend to look native because they are. The post can be yours, a creator's, or a customer's, as long as the creator or customer has said yes in writing.
For new content, we write the brief: the product, the one thing to show, what not to say, and the hook we want tested. The creator films it their way.
UGC pricing
$250 per video, or 5 for $1,100
Includes the creator fee and standard paid-social usage on Meta, TikTok and other paid social, in the US, for 12 months from first publication
Whitelisting, Spark or partnership access, longer terms or other channels are quoted separately
It's a license, not a transfer of ownership. When the 12 months are up, the ads stop running unless you extend.
Paid creators, disclosed
The FTC's Endorsement Guides apply to creator ads, and the advertiser is on the hook too. Here's how we handle it.
- Creators are paid and briefed. Paid partnerships are labeled as ads.
- Every paid post carries the platform's paid-partnership label or a clear #ad.
- No scripted fake reviews. A creator can show the product and say what they think. They don't pretend to be a long-time customer.
- We only boost customer posts when the creator has given written permission for ad use.
- Claims stay within what you can back up. If the product page can't say it, neither can the ad.
The other feeds
Not every product belongs on every platform. We'll suggest one of these only when there's a reason.
| For products people plan around: home, wedding, recipes, gifts, style. Searches here start months before the purchase. | |
| For niche products with communities that already argue about them. Works best when the ad reads like a straight answer. | |
| Only if you sell to businesses, like office goods or bulk gifting. Expensive per click, so it has to earn its spot. |
What you get each month
- SKU 01
TikTok campaigns managed weekly, Spark and standard ads
- SKU 02
Creator briefs and a written permission record for every boosted post
- SKU 03
Disclosure checked on every paid post before it runs
- SKU 04
TikTok Events API and pixel checked against Shopify orders
- SKU 05
Social numbers in the weekly reconciliation sheet
- SKU 06
Monthly report and a call
Price
from$1,900/mo
Included in every tierUGC from$250a video
Each platform counts as one channel. TikTok plus Meta fits in Launch.
TikTok, Pinterest, Reddit and LinkedIn each count as one channel inside a tier, from $1,900/mo on Launch. Extra channel on an existing tier, $700/mo. UGC is priced per video.
Month-to-month, setup once, each platform bills your card directly. No markup. Terms and billing
UGC usage is limited to paid social in the US for 12 months from first publication. Anything beyond that is quoted before it runs.
Results aren't guaranteed by anyone honest. What we commit to is the setup, the cadence and the report.
TikTok and social questions
Do we need a TikTok account with followers?
No. You need a TikTok Ads Manager account in your name, and ideally a business profile for Spark Ads. Followers help with organic reach, not paid.
Who finds the creators?
We do, and we brief them. You approve each creator before they film.
What happens to UGC after 12 months?
The ads come down, or you extend the license with the creator. We'll remind you before the date so nothing keeps running by accident.
Can you get our product approved on TikTok?
Only if it meets TikTok's ad policies. We follow each platform's ad policies and tell you up front if we can't run a category.
Is TikTok right for us at all?
If your product shows well in 15 seconds of video, maybe. If it needs a long explanation, Google or Meta usually make more sense first. The audit will say which.
Running TikTok already?
Send it with the rest. The free audit covers creative fatigue and tracking on every channel you run.