Meta Ads, with the black box opened a little
Advantage+ is good at finding buyers. It's also good at finding people who were about to buy from you anyway. We set it up so you can tell the difference.
Included in every tierextra channel$700/mo
Advantage+ without the black box
First we check the Conversions API. If Meta is only getting browser pixel data, it's optimizing on a partial picture, and nothing else we do will fix that.
Then we pick a structure. Advantage+ shopping campaigns work well when there's enough purchase data and a decent range of creative. Manual campaigns still earn their place for launches, tight audiences or a new offer you want to read cleanly.
Either way
- Spend toward existing customers is capped, so the budget isn't spent retargeting people already on your email list.
- Results are broken down by new and returning customers, every week.
- Meta's numbers sit next to Shopify's in the weekly sheet, so you can see how much it's over-counting.
A four-week creative rhythm
On Meta, creative does most of the targeting now. So testing it isn't a side project. It runs on a calendar.
How many ads go into each cycle depends on the tier: up to 6 variants a month on Launch, 6–12 on Grow, 12–20 on Scale. They can come from your existing assets, our edits to them, or a creative pack.
A four-week creative rhythm
- Week 1
Concepts. We write briefs for new angles: a hook, an offer, a format. You approve them.
- Week 2
Launch. New ads go live in a test campaign with a fixed budget.
- Week 3
Read. We look at cost per new customer and thumb-stop rate, not likes.
- Week 4
Retire or scale. Losers stop. Winners move into the main campaign. Then it starts again.
Every ad gets a name that says what it's testing, like "hook-price_format-static_v2", and you get the naming guide, so the account still makes sense after we've gone.
If you need new creative
Static creative pack: 8 ads for $640/mo, or $95 per ad.
UGC video: $250 each or 5 for $1,100, including the creator fee and 12 months of standard paid-social usage.
What you get each month
- SKU 01
Conversions API and pixel health checked monthly
- SKU 02
Campaign structure managed weekly, Advantage+ or manual
- SKU 03
Existing-customer spend capped and reported
- SKU 04
A four-week testing cycle with written briefs
- SKU 05
New vs returning breakdown in the weekly sheet
- SKU 06
Monthly report and a call
Price
from$1,900/mo
Included in every tierextra channel$700/mo
Facebook and Instagram run from one Meta account and count as one channel.
Meta is one of the channels in any tier, starting with Launch at $1,900/mo for two channels. As an extra channel on an existing tier, $700/mo. Creative production is priced separately and listed on the pricing page.
Month-to-month, setup once, Meta bills you directly. No markup on spend. Terms and billing
We can't promise a return. Platforms and creative decide that. The setup, the cadence and the report are on us.
Meta Ads questions
Do you make the ads, or do we?
Either. Every tier includes creative direction: briefs, edits to your existing assets, and the testing plan. New creative from scratch is an add-on, so you only pay for it if you need it.
Do we really need Conversions API?
For most Shopify stores spending on Meta, yes. Browser-only pixels lose a share of events to ad blockers, consent choices and iOS settings. Shopify has a native Conversions API connection, and we check it's actually set up and deduplicating properly.
Will you run ads from your own Business Manager?
We're added to your ad account as a user, with only the access you pick.
How soon will we know if a new ad works?
Usually not in the first few days. We give each test a fixed budget and a week to run before reading it, and we'll tell you if the result is too thin to call.
Start with the audit
We'll check your Conversions API setup, how much spend goes to existing customers and which ads are worn out. Free, last 30 days, within 3 business days of access.