Google Ads
Feed first. We clean up Merchant Center, then keep branded search out of Performance Max so it can't claim customers you already had.
In every tier, from $1,900/mo
Your ads and your Shopify admin should agree. We start there.
Sodenza is an independent ads agency for Shopify and DTC brands. We fix your tracking and line it up with your Shopify admin first, then run Google, Meta and TikTok on numbers you can check yourself.
Free audit · Management from $1,900/mo · Month-to-month
Does your Shopify match your ads?
One fictional store, one month, four sources. They don't agree, and that's normal.
| Last 30 days | Meta reports | Google reports | Platforms combined | GA4 | Shopify admin |
|---|---|---|---|---|---|
| Ad spend | $14,200 | $6,300 | $20,500 | not reported | not reported |
| Purchases | 612 | 318 | 930 | 701 | 744 |
| Revenue | $49,700 | $26,100 | $75,800 | $55,900 | $58,300 |
| New customers | 388 | 171 | 559 | not reported | 402 |
| Return on ad spend | 3.50 | 4.14 | 3.70 | 2.73 | 2.84 MER |
| New-customer return | not reported | not reported | not reported | not reported | 1.44 |
Shopify's 744 orders include email, organic and direct sales, so ads drove fewer than that. The two platforms still claim 930.
How to read it
- Why they disagree
- Each platform counts any sale it touched, including views and clicks from days earlier, so one order gets claimed twice. Lost consent and iOS signal, and a pixel running without Conversions API, blur the rest.
- What we steer by
- Shopify revenue, blended MER and new-customer return. MER is Shopify revenue divided by all ad spend. New-customer return is first-order revenue from new customers divided by the same spend.
- What changes
- Budgets move on the Shopify numbers. Platform ROAS stays on the report as a diagnostic, not a target.
Measurement first
Four steps, in this order. Spend moves last.
SKU 01
Tracking check
What we do
Test your pixels, Conversions API, GA4 events and consent banner against real orders.
What you get
A list of what's broken, with the fix for each item.
SKU 02
Reconcile to Shopify
What we do
Line up what each platform reports against your Shopify admin, every week.
What you get
A one-page sheet showing how far apart the numbers are, and why.
SKU 03
Restructure around what's true
What we do
Split new from returning customers and branded from non-branded search, so no campaign gets credit it didn't earn.
What you get
Campaigns you can read without a decoder.
SKU 04
Then spend moves
What we do
Shift budget toward whatever grows Shopify revenue and new customers.
What you get
A written reason for every budget change.
Where should the next dollar go?
Depends on the store. Here's what each channel is good for, and the one thing we do differently on it.
Meta Ads
Advantage+ with a cap on spend toward existing customers, a weekly creative testing rhythm, and results split by new and returning buyers.
In every tier, from $1,900/mo
TikTok & social
Spark Ads and paid creators, always disclosed. Pinterest, Reddit or LinkedIn only when the product actually suits them.
In every tier, from $1,900/mo
Pages & tracking
Landing pages that match the ad they sit behind, and the GA4, Conversions API and server-side setup everything above depends on.
Pages $1,400 each · Tracking build $1,800 one-time
A flat fee, set by how much you spend
No percentage of spend. The fee only changes if your spend stays in a different band for two months running.
Launch
Ad spend up to $10k/mo
2 channels
$1,900/mo
Setup $750
- Up to 6 creative variants tested a month
- Monthly call
- Weekly optimization
- A one-page reconciliation sheet every week
Grow
Ad spend $10k–30k/mo
Up to 3 channels
$3,600/mo
Setup $1,250
- 6–12 creative variants tested a month
- Monthly call
- Weekly optimization
- A one-page reconciliation sheet every week
Scale
Ad spend $30k–75k/mo
Up to 4 channels
$5,900/mo
Setup $1,950
- 12–20 creative variants tested a month
- A call every two weeks
- Weekly optimization
- A one-page reconciliation sheet every week
Ad spend goes to the platforms on your card. We never mark it up.
Prices in USD, plus applicable taxes.
It's all yours. We're just a user on it.
- Your ad accounts
Your ad accounts, pixels, GA4 property and Shopify store stay in your name.
- Your card
Ad spend is billed by the platforms directly to your card.
- Month-to-month
Month-to-month. Cancel by email with 30 days' notice.
- A clean exit
If we part ways, we remove ourselves and you keep every campaign and all the history.
- Read-only audit
The audit needs read-only access at most. Remove us whenever you like.
Things we won't do
Promise you a ROAS.
No one can guarantee results. Platforms, creative and your margins decide.
Charge a percentage of spend.
It pays the agency to spend more of your money.
Ask for a 12-month contract.
Month-to-month means we have to earn next month.
Run your ads from our own accounts.
You'd lose the history the day you left.
Pass creators off as real customers.
Creators are paid and briefed, and paid partnerships are labeled as ads.
Put platform logos or partner badges on this site.
We're independent, and the footer says so.
Change anything in your accounts before you've approved the plan.
Ask for your passwords.
Ever.
Send us the store. We'll send back what's wrong.
The free audit covers the last 30 days of your ad accounts:
- Account structure
- Tracking and Conversions API health
- Wasted spend
- Creative fatigue and landing pages
Delivered by email within 3 business days of access. Read-only access or screenshots, your call. No card, no contract.
We may email you once or twice about working together. You can say no. And if you'd rather fix it all yourself afterward, that's a perfectly good outcome.
Want a full written plan instead? That's the paid deep audit, $750
